Under the Hood

Our Story

Our Story

In 2004, the two of us – Ann Betz and Ursula Pottinga, professional coaches, leadership trainers, and dear friends – stumbled across a basic theory of human effectiveness and existence: the idea that we are always operating out of two different energy states. Some...

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Credentials Matter

Credentials Matter

There have always been people in the coaching world who simply called themselves coaches with no training or legitimate credential, but as coaching becomes more widespread and well known, we’re seeing more and more manipulative charlatans in our profession. Their impact ranges from ineffective support to outright abuse and damage. In this episode, Ann and Ursula discuss why educating the public about legitimate coaching is so important and what else legitimate coaching profession needs to do. And of course, some neuroscience to support it all!

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Choice Magazine, Feb 2023

Choice Magazine, Feb 2023

Ann on Coaching and the Brain: past, present, and future, in Choice Magazine, Fall 2023Beyond the Page Podcast with Ann The Convergence of Neuroscience and Coaching: Cultivating Thought Leadership and Transformation

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Emerging Consciousness 2021

Emerging Consciousness 2021

Emerging Consciousness 2021 with Ann Betz The Emerging Consciousness global online festival is a platform that brings together transformative coaches, visionary artists, and cultural creatives to explore and expand consciousness. Hosted by Tammy Mensch, the event...

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Integrating Neuroscience and Coaching into an MBA Curriculum: How Hetty is Changing the Game for Students

Integrating Neuroscience and Coaching into an MBA Curriculum: How Hetty is Changing the Game for Students

Jean Davidson is a coach, consultant and facilitator with a 10-year-old business devoted to helping clients move through big transitions with ease and intention. As you can imagine, neuroscience and the Seven Levels dovetail perfectly with the kind of coaching she does and have had a big impact on her practice.

In her interview below, Jean tells us how different her coaching approach is today than it was when she started her business. She also shares about the way BEabove’s neuroscience material has expanded both her clients’ thinking about what’s possible, and her own.

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